Don’t Just Celebrate Women Today. Hire them.

Everywhere I turn today, women are being “celebrated” on International Women’s Day. Skipping this advertising opportunity would be a conspicuous absence for retailers and marketers.

Meanwhile, we’re hiring women. One of the best ways to celebrate Sierra Leone women is to give them the chance to earn actual wages for their labor – still uncommon in most of the country.

Peppers d 3-6-19 (2)

The Inland Valley Swamp (IVS) project (above) we just helped our partner CCET start is growing vegetables. It hires women to care for tender young vegetable seedlings in raised beds built in a wetland area. It’s one of the only wage-paying job opportunities for these women who missed the chance for an education.

I’m hearing today women’s wages globally average sixty-three percent that of men. We pay 100%. The daily wage for these Rotifunk women workers is the same as wages for men workers.

The other way we’re celebrating Sierra Leone women is helping them grow their own peanuts. The Women’s Vegetable Growing project gives women a head start on becoming small farm entrepreneurs.

To celebrate women around the world, give them economic empowerment.  Everyone wins. What bigger boost to the economy is there than half the population producing to their full potential?

 

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